The What, How, and Why of Advertising: Masters of Marketing Secrets: Unknown Basics That Shape Ad Response. Robert C. Worstell
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Author: Robert C. Worstell
Number of Pages: 114 pages
Published Date: 29 May 2014
Publisher: Lulu.com
Publication Country: Morrisville, United States
Language: English
Format: eBook
ISBN: 9781312099975
File Name: The.What,.How,.and.Why.of.Advertising.Masters.of.Marketing.Secrets.Unknown.Basics.That.Shape.Ad.Response.pdf
Download Link: The What, How, and Why of Advertising Masters of Marketing Secrets Unknown Basics That Shape Ad Response
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"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' - to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." John E. Kennedy Get this copy for yourself and learn...
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